Friday, November 18, 2011

Corporate Sustainability Initiatives - Coke CEO announces strategy

Coca-Cola CEO Muhtar Kent addressed a standing room only Student Center Grand Ballroom at Colorado State University.

Kent spoke mainly of Coca-Cola's efforts to promote sustainability across the globe. The Coloradoan Report . Kent stated that Coca-Cola has a vision for the world to consume more than 3 billion servings each day by 2020. To ensure that natural resources are protected Coca-Cola has outlined "four pillars of sustainability": Water stewardship, sustainable packaging, reducing the company's carbon footprint and working with communities to become more sustainable.

3 billion servings per day represents an enormous bulk of product moving through supply chains. The good news is that bulk handling systems are being developed that enable goods to be densely stored in energy efficient systems. In the last few days Fortna a Reading, PA integrated supply chain systems company were presented in DC Velocity . In the article Brent Tymensky, Fortna's VP of Design Engineering, highlighted the capabilities of space and energy efficient Automated Storage and Retrieval Systems. In the video presentation Tymensky highlights that the adoption rate for these systems has been higher in Japan and Europe where land and energy costs are much higher than the U.S.

In more recent times interest in these systems has increased in the U.S. Clearly if big corporations like Coca-Cola are increasing the priority of their focus on sustainability then it will follow that they will be evaluating automated systems that will go a long way towards lowering their carbon footprint.

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